Conference, convention, commercial collaboration, or corporate congress; you know what they say about a rose with a different name. No matter what moniker you attach to a gathering of professionals from around the globe, conferences remain a vital contributor to the health and welfare of virtually any and every industry. In a marketplace inundated with social media options and instantaneous communication...why the need for a gathering? Here are just a few reasons a conference is even more imporitant today.
We need to meet one another
When the board members of Experience Marketing Association (EMA) first examined the relevance of conference attendance, one thing proved to be common among all opinions: we need a new format now and then. Sitting in front of a computer monitor watching a podcast or YouTube video becomes a monotonous chore. We are social creatures: it’s part of our DNA, and the personal experience of engaging socially is like a shot of emotional adrenalin. It provides a dynamic that you simply can’t experience sitting at your computer.
Your presence speaks louder than your email
Attendance represents a personal investment of time, and attendees are savvy professionals who expect a return on their investment. Meeting them where they are and investing your time and talent is the strongest possible way of showing your commitment to your industry as a whole as well as those individuals who share your concerns.
Your next best opportunity
G.K. Chesterton once stated that ‘we are perishing for want of wonder, not for want of wonders’. Unfortunately, far too many opportunities to discover something wonderful, learn something new or dive into a pool of the unexpected and retrieve inspiration are ignored. What are you missing by not attending? What opportunity is waiting for your? Remember: every successful collaboration throughout history started with a meeting.
Who told you not to have fun?EMA members are a diverse group of professionals who love learning, teaching and celebrating success. The 2018 EMA Conference is taking place May 3-5 in Fort Lauderdale, Florida and this year promises to be as entertaining as it is informative. The iconic B Ocean Resort situated on beautiful Fort Lauderdale Beach plays host as we meet and greet one another in regal fashion. Educational sessions, networking opportunities, ocean breezes, stunning sunsets and the sound of waves lapping at white sand beaches: education and rejuvenation all in one trip.
We invite you to join us in Fort Lauderdale May 3-5. Find out how companies around the world are enjoying the benefits of being Experience Marketing Association members. Learn more about EMA and get details about this years’ conference online at here.