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What Is A "Sonic Identity"

November 12, 2018 12:41 AM | Anonymous

Mitchell Keller

"Today, sonic identity is more important than ever. As brands are moving well beyond advertising and becoming more experience-focused, new tools are required to successfully connect with audiences in digital touchpoints, in spaces and at live events." Check out this set of new glossary terms launched by brandchannel. An excellent read with effective selling points for audio branding.

https://www.brandchannel.com/2016/07/25/5-questions-sonic-identity-glossary-072516/​ 

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