Do you remember when you were a small child sitting in front of the fireplace on a cold December night. Your mother hands you a mug of piping hot chocolate while you listen to the crackle of the fire, the aroma of the burning wood, and the flickering flames. Holiday memories, with beloved family members, visit us each December. Christmas carols, colored lights and tinsel, the smell of cinnamon, apple cider and fresh-baked cookies...no wonder the holiday season romances us so effectively. Magical memories come flooding back as our senses are served seasonal sensations we’ve cherished since childhood. Can you see it? Can you smell it? Can you hear it?
We love the magic of memory
There are so many reasons we love the holiday season, but perhaps the greatest is the traditions we create. The sights sounds and scents of the holiday season bring us back to childhood memories of recreating and reliving each and every family holiday tradition. They wrap around us like warm blankets and provide a sweet respite from all other concerns. That’s the magic of memory, the power of sensory persuasion. When we experience those wonderfully familiar sounds, sights, and scents our minds rifle through our mental files, grabbing those memories, bringing them to our conscious thoughts and suddenly we feel that inexplicable joy that is itself a memory we revisit again and again.
What memories are you creating?
When you consider the value we place on positive memories and the power of the senses to trigger them, you start to understand why sensory marketing is the most effective way to deliver the kind of customer experience that captivates. We hear more and more how companies are discovering the important role that scent has in creating that positive mood and energy that motivates consumers and enhances your brand. Studies continue to confirm the power of music to create an atmosphere that appeals to your target demographic. Why would any business choose to withhold this kind of positive customer experience...or relegate it to a back shelf like a holiday ornament? Something this impactful should be shared throughout the year!
Make every day joyful
You can give your customers experiences that make an impact beyond the holiday season. Create a more appealing environment for callers with a professional on-hold message. Use scent marketing to delight everyone that walks through your door. Music, store broadcasts, eye-popping signage: with sensory marketing, you give your customers and visitors an experience that becomes a pleasurable memory they’ll want to relive time and time again.EMA members represent a group of professionals dedicated to the advancement and promotion of sensory marketing. From the United States to the United Kingdom, Australia, Columbia and Canada, EMA members are sharing their expertise and changing the way companies throughout the world approach marketing. Learn how you can be a part of it all by visiting the Experience Marketing Association online at https://ExperienceMarketingAssociation.org/. Happy Holidays from all of us at Experience Marketing Association!