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Sound

Carefully-scripted conversational on-hold messaging keeps callers engaged, and intensifies brand interest and awareness. In addition, customized in-store background music and in-store announcements are part of a powerful sound marketing package.

Sight

Digital signage can be created quickly and changed frequently to catch attention and sustain interest. Think of public spaces, transportation systems, museums, stadiums, hotels, restaurants and corporate buildings - the possible venues are almost endless.

Scent

Smell is the most dominant human sense, evoking an instant 'feeling' or memory. Marketing programs enhanced with the right scent at store level create positive brand associations and jump-start a chain of emotions and comfortable memories.

Welcome to the Experience Marketing Association

Inspired by member input, the former OHMA (On Hold Messaging Association) has broadened the scope of our organization to become the Experience Marketing Association (EMA) Sound, Sight, Scent Specialists. As such, our reach will extend outward to form new relationships that reveal alternative opportunities for growth. Our aim is to make involvement in the EMA more rewarding to our members by exposing them to new, different, and strategic types of marketing concepts.

About Us

EMA is a global community of like-minded entrepreneurs, salespeople, and business directors who share ideas and discuss issues with a rare, creative synergy. Together, we strive to be each other’s trusted advisors, friends, and support system. We leverage technology and industry trends to create leading-edge customer experience solutions, grow our businesses and set the standards for our industry.

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