Carefully-scripted conversational on-hold messaging keeps callers engaged, and intensifies brand interest and awareness. In addition, customized in-store background music and in-store announcements are part of a powerful sound marketing package.
Digital signage can be created quickly and changed frequently to catch attention and sustain interest. Think of public spaces, transportation systems, museums, stadiums, hotels, restaurants and corporate buildings - the possible venues are almost endless.
Smell is the most dominant human sense, evoking an instant 'feeling' or memory. Marketing programs enhanced with the right scent at store level create positive brand associations and jump-start a chain of emotions and comfortable memories.
Inspired by member input, the former OHMA (On Hold Messaging Association) has broadened the scope of our organization to become the Experience Marketing Association (EMA) Sound, Sight, Scent Specialists. As such, our reach will extend outward to form new relationships that reveal alternative opportunities for growth. Our aim is to make involvement in the EMA more rewarding to our members by exposing them to new, different, and strategic types of marketing concepts.