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EMA 2023 Conference: Sep 17-20, 2023
Westin Annapolis
100 Westgate Cir
Annapolis, MD 21401
Room rate: $179 per night - book your room online
Sunday, September 17 | Session | Room |
5:30 - 6:30 pm | Reception and Registration | Park Place |
Monday, September 18 | Session | Room |
7:30 - 8:30 am | Continental Breakfast | Annapolis Ballroom |
8:30 - 8:45 am | Opening remarks Theresa Casey | Annapolis Ballroom |
8:45 - 9:25 am | Diversification Panel: How Diversification Changed My Business | Annapolis Ballroom |
9:25 - 9:35 am | Break | Foyer |
9:35 - 9:55 am | Perception Marketing: How We Can Partner Scent Breakout Room: Vertical Markets, Equipment, Retention |
Annapolis Ballroom Park Place |
9:55 - 10:05 am | Break | Foyer |
10:05 - 11:05 am | Vendasta: SEO, web development, social promotion, white label Scent Breakout Room-continues |
Annapolis Ballroom Park Place |
11:05 - 12:05 pm | Group Discussion: Diversification Scent Breakout Room-continues | Annapolis Ballroom Park Place |
12:05 - 1:00 pm | Lunch | Annapolis Ballroom |
1:00 - 2:30 pm | Alex Jacome with Achievion Solutions: Utilize AI to Benefit Your Marketing Business | Annapolis Ballroom |
2:30 - 2:45 pm | Break | Foyer |
2:45 - 4:00 pm | Group discussion: How We React To AI Scent Breakout Room-continues | Annapolis Ballroom Park Place |
4:30 pm | Depart for Group Outing: The Annapolis Harbor Cruise (2 hour cruise with dinner and drinks) - optional, extra fee of $85 per person | Meet in lobby |
Tuesday, September 19 | Session | Room |
8:00 - 9:00 am | Breakfast & MARCE Awards |
Annapolis Ballroom |
9:00 - 9:15 am | Break | Foyer |
9:15 - 10:30 am | Russell Teter, Maryland Small Business Center: Sales, Leadership and Building Value to Sell Your Business | Annapolis Ballroom |
10:30 - 10:45 am | Break | Foyer |
10:45 - 12:00 pm | Rod Bourne: 10,000 Small Businesses | Annapolis Ballroom |
12:00 pm | Sessions End | |
2:00 pm | Guided tour of Naval Academy | Meet in lobby |
Diversification
Service Areas:
• Digital Marketing Products
• Experience Marketing: Digital Signage, Scent, Etc.
• Phone Services: Keep existing clients with VOIP
How Other Members Have Grown:
• Panel with Members who’ve Diversified: ProRoma….
• Retention of existing clients, upsells and new clientele.
AI
• Achievion: What is AI and how to utilize it.
• Group Discussion:
- How are members currently using AI?
- How has ChatGPT been useful?
- How can we think five years ahead when it comes to how we can use AI?
- How can it create efficiency in our business?