Description
The potential to route the call efficiently and effectively (ie: clarity of option choices and ease of understanding each option from the caller’s perspective, lack of repetition – press 1 for x, press 2 for y, press 3 for z, etc);
Brand alignment (ie: how closely does the wording and tone of the IVR prompts match the brand identity used across all channels);
Voice choice (ie: does the chosen voice match the brand identity, intonation delivery, etc). Typically the IVR prompts we produce don’t have music behind them, however, if you feel this is relevant then you can apply the same brand alignment criteria as the voice choice to this.